A. If we are discussing who is the target group of penny auctions, it is necessary to bear in mind the following:
- Penny auction is an online service;
- Penny auction is a shopping;
- Penny auction - it's fun;
- Participation in the auction takes significant time.
- The auction winner receives the goods with big discount.
So, we must answer the following questions:
- Who likes shopping?
- Who are forced to prefer online shopping, and online entertainment?
- Who likes to buy products with a discount?
When we answer these questions, we find out who are the most likely audience for penny auctions.