Development of UK market - tight battle

Interesting information was published in Redbread.co.uk page source. Redbread penny auction started 14 of August.
Here are the lines:

<meta name="publisher" content="Entertainment Shopping,
Inc" />
<meta name="copyright" content="Entertainment Shopping,
Inc." />

As we all know very well, Entertaiment Shopping AG is the owner of Swoopo. Swoopo has raised $10 million from August Capital this spring and previously raised $4 million from Wellington Partners.

If this is not a coincidence, then it seems, that part of this money is aimed at smoking out competitors - Madbid, Cookiebid and others.